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- "It's clear we need new channels to reach consumers.
Brands that rely too heavily on mainstream media, or that are not
exploring new technologies and connection points, will lose touch...
All marketing should be permission marketing. All marketing should be
so appealing that consumers want us in their lives.
We should strive to be invited into consumers? lives and homes."
The Future of Marketing by Jim Stengel, Global Marketing Officer, The Proctor & Gamble Company, Feb 12, 2004
- "In nearly two-thirds of households, women are the
primary shoppers, but 72 percent of married women who work full time
are the primary shoppers. No business owner can afford to ignore women,
and few would admit to doing so. But not ignoring them is not the same
as attracting them, and attracting them is not the same as winning their loyalty."
What Women Want
by Joanne Cleaver, Entrepreneur Magazine, Feb 2004
- "The facts are this; women purchase more than 50% of all
new vehicles, 48% of all used vehicles, influence 80% of all sales,
comprise 40% of all business travelers, influence 80% of all luxury
and family travel, own 38% of all US businesses contributing $1.6
trillion to the national economy, and have now reached 52% of all Internet users."
Road and Travel
- "I have a small law firm and need a calendaring program that
each partner and our assistant can access at the same time."
This is one of the most common questions we get. Unfortunately the pickings are slim.
There are several Web-based calendaring products, but many small businesses still don't have
permanent Internet connections. A better solution would be a Windows application
that runs on each user's computer and accesses shared data files.
PC Magazine, Sep 2002
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